Search Engine Optimization

Many people have heard of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) but may tend to use them interchangeably. Search Engine Marketing is marketing website via search engines by improving ranking organically or through sponsored(paid) listings or a combination of both. So, SEO is a component of SEM.

Search Engine Optimization is the process of increasing web traffic and ranking using strategies that result in 'organic' search results. SEO is one of the most cost-effective functions of a SEM campaign.

Among the benefits of SEO is that organic listings are deemed to be trusted, unbiased and indexed source of information. Such listings provide a steady stream of traffic over time instead of instant but short burst traffic with sponsored listings. Once web pages are optimized, it is a matter of maintaining them at a much lower cost.


We understand the return on investment to our clients. As such, we exercise our professional judgement which includes in-depth keyword analysis when choosing the best keywords to use. We then implement these together with other ethical strategies to optimize your website. The objective is to see your website among the top (if not, the top) organic positions for the keyword phrases that matter most.

In addition to on-page strategies, other off-page strategies include submissions of content and linkages from credible directories and relevant sites and social networking sites.

SEO is a consulting service that depends on client's requirements and expectations to determine the project scope and chargeable fees. It is often difficult to fix a standard fee.