Search Engine Marketing (SEM) aka Pay Per Click (PPC)

PPCWith Search Engine Marketing, advertisers pay the search engine providers only when their advertisement (called sponsored link or ad) is clicked. These links appear above and adjacent to organic results on Search Engine Results Pages (SERP).

Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest and well-known operators for PPC advertising.


The cost of clicks is usually the result of bidding on keyword phrases relevant to target objective or audience. Quality Score plays an important part in the bidding process. High quality score usually results in high ranking on the SERP and possibly lower cost per click. The factors affecting quality score have a common theme - relevancy.

One of the attractions of Pay Per Click marketing is it is a fast, responsive and measurable method of generating traffic to your website. It is also extremely flexible in terms of keywords and variable adjustments to suit changing market conditions. Campaigns can be tailored to allow changes to copy ads. to reflect keyword changes. Since it can give immediate results, it is suited for new product launches or promotions since organizations want the buzz/exposure following such events.

Our PPC professionals will work alongside with our clients to determine the marketing objectives and approaches. Professional consultancy will include:

  • Keyword/Phrase research and analysis
  • Determining a budget level for campaign
  • Campaign attributes and objectives
  • Setting up, optimizing, review and reporting

We are always pleased to offer our advice and services to give your website greater and faster visibility. Please feel free to contact us for a non-obligated discussion.